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Project Overview
Roofing Cost Calculator UK is a WordPress-based lead generation website developed to help roofing businesses capture qualified customer inquiries through an interactive cost estimation tool. The website focuses on usability, speed, and SEO to attract high-intent users searching for roofing cost estimates in the UK.
Objectives
- Generate high-quality roofing leads
- Provide instant cost estimates for users
- Improve organic search visibility in the UK
- Create a fast, mobile-friendly user experience
Our Contribution
We handled the complete WordPress website development, ensuring the site was visually engaging, scalable, and optimized for performance and search engines.
Key Features Delivered
- Interactive roofing cost calculator
- WordPress CMS for easy management
- SEO-friendly structure optimized with Yoast
- Mobile-responsive and fast-loading design
- Lead capture forms integrated with calculator results
- User-focused layout to increase conversions
Technologies Used
- CMS: WordPress
- Frontend: HTML5, CSS3, JavaScript
- Page Builder / Tools: Elementor / Custom
- SEO: Yoast SEO optimization
- Performance: Caching & optimization plugins
- Hosting: UK-targeted performance setup
SEO & Performance Optimization
- Keyword-optimized headings and metadata
- Clean URL structure
- Optimized images and scripts
- Schema-friendly layout for better SERP visibility
- Local SEO focus for UK roofing searches
Results
- Increased engagement through interactive cost estimation
- Higher lead conversion rates from organic traffic
- Improved visibility for roofing-related search terms in the UK
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